5 Ways to Drive More Traffic to Your Online Gallery

iStockPhoto.com / Peter Finnie

So you’ve got your Artist Rising gallery up, and you’ve got your artwork uploaded and ready for the world to view it, love it and buy it.

Now, the fun begins — Getting your artwork added to Artist Rising and Sistino is only the first step toward sharing and selling your artwork to art lovers around the world.

Here are five things you can do to generate traffic to your gallery:


Tell people about your online gallery by including your Artist Rising gallery URL and Sistino URLs on:

  • Your signature on your e-mail messages and instant messenger (IM) profiles
  • Your MySpace, Facebook, Friendster, or Windows Live Spaces homepages
  • Your business cards
  • Any fliers, postcards or posters you create to promote your artwork

You can find your gallery URL by logging into your Artist Rising account, click on the “My Account” link on the top right, and your URL will be displayed on the “My Account” page under “Gallery Information.”


Start and maintain a mailing list of people who have shown an interest in your artwork. These art lovers may not buy a piece from you now, but they may in the future if you stay in touch with them.

  • Whenever you display your artwork at galleries or at art / craft fairs, ask your visitors to if they’d like to add their e-mail addresses to your mailing list. It can be as simple as having a guest book available at your table, or using an inexpensive spiral notepad with “name” and “e-mail address” written at the top.
  • Cultivate your list of patrons by sending updates about your gallery. Whenever you have new artwork to share, send a note via e-mail to your mailing list.
  • Take advantage of the e-mail marketing tools available in your Artist Rising gallery management page. Just log-in to your account, go to the “My Gallery” tab, and click on the “Marketing” section to start your mailing list.
  • If you have a large mailing list or if you’d like to take your marketing to the next level by creating newsletters, consider using an e-mail management service such as Emma or Constant Contact.
  • e-mail or tell your friends, family and associates about your galleries on Artist Rising and Sistino and ask them to share the links with their friends


Put your artwork in front of other artists and art lovers – the more people who see your artwork, the better. You’ll not only make friends and get valuable advice, you’ll be introducing your art to a world of art buyers that may result in additional opportunities to show your artwork, and perhaps generate sales of your paintings, prints or photographs.

  • Take classes or join an arts organization, and spread the word about your gallery with your fellow students and artists.
  • Network with other artists and art lovers on Facebook, MySpace, Friendster or MSN Spaces by adding them to your friends list, or by joining an artists group on these sites. Whenever you have new artwork posted on your Artist Rising / Sistino galleries, notify your new online friends by posting in your blog or on the bulletin board space.
  • Post your fliers/business cards or leave postcards with your artwork that have your Artist Rising URL / Sistino URL at your neighborhood cafes, art supply stores, art galleries, coffee shops, etc.


Don’t have a business card or postcard to share? Try some of these artist-friendly (and relatively inexpensive) postcard and business card printers:


Want more even more exposure? Add a comment to the Artist Rising blog in the new artworks’ post and include your gallery URL or drop a line to editor@artistrising.com. You will be considered for inclusion in our new Art of the Day feature and New Artworks slideshow galleries.


This is really only the beginning – Taking the time and initiative to promote your artwork is a major factor toward your success as an exhibiting artist. If you need additional suggestions or ideas, take a look at these books:

Plus, check out Empty Easel’s 7 MORE tips to generate more traffic to your online gallery.

Got a great idea about how you’ve marketed your online gallery? Add your comments below and share your success stories!

16 Comments Add your own

  • 1. Shahab  |  April 20, 2007 at 2:43 pm

    That is great and useful. Thanks for the post 🙂

  • 2. Sharon Maille-Rettich  |  April 21, 2007 at 7:02 am

    I am very excited to be a part of Artist Risng. I love the layout of the galleries and the helpful info is great! Thank you!
    Sharon Maille-Rettich

  • 3. florene welebny  |  April 21, 2007 at 1:36 pm

    some very good advice, thanks !

  • 4. Jillian Zausmer Goldberg  |  April 24, 2007 at 10:39 am

    Enjoying finding my way around Artist Rising and looking forward to a sale soon!! Discovered a wonderful artist who hails from the town I live in, in North Carolina. How fun! Would love to hear more about sales stats from other artists on this site.

  • 5. Kim Kolm  |  April 24, 2007 at 7:33 pm

    Fantastic article – thanks so much!

  • 6. Teresa Stallone  |  April 25, 2007 at 12:10 am

    Thank you for all of the tips! They are very helpful!

  • 7. Terry Hancock  |  April 25, 2007 at 11:51 am

    Hey , I just joined ArtistRising. And I am an Aquarian. Will that help?

  • 8. Tina Melhus  |  April 25, 2007 at 6:27 pm

    I am just learning to put pictures of my art work on your web site and am loving all the expert tips and advice to do so.I look forward to learning and growing with your company.

  • 9. Terry Hancock  |  April 26, 2007 at 8:52 pm

    Seems like a nice polite group to support. I just turned 3 different website this direction. Go to it…

  • 10. Terry Hancock  |  April 26, 2007 at 8:53 pm

    Seems like a nice polite group to support. I just turned 3 different websites this direction. Go to it…

  • 11. Thi Nguyen  |  April 27, 2007 at 4:39 pm

    I just finish reading these five tips, and I am going to execute tip #5 right now.

  • 12. Room15  |  April 28, 2007 at 5:13 am

    Excited to be part of this community. take a look at my url and leave a comment. i will be back in touch to you. all the best to every artist in this community

  • 13. Pixie Glore  |  April 28, 2007 at 6:15 am

    It is nice to have a place online that people can order prints and you ship. I live most of the year in Europe and it can get very difficult to print and ship in a timely fashion. Thanks

  • 14. Evelyn Morris Hecht  |  April 28, 2007 at 1:28 pm

    These are good tips for an artist who has absolutely no knowledge of how to market themselves. From the comments posted, it sounds like there are quite a few of those on Sistino.

    For those artists like myself who already have their own website and some marketing knowledge, I’d like to see more tips geared towards us. Mostly, though, I like to have the bulk of the marketing handled by the corporate marketing team at Art.com, Sistino, etc. This was echoed in one of the discussion forums by another artist. After all, that is why we signed up with Art.com and Sistino to begin with- to reach those art buyers that we artists haven’t been able to.

    Thanks and keep up the good work!

    Evelyn Morris Hecht

  • […] you ArtistRising members, check out this article on the ArtistRising Blog for several good ways to combine your efforts offline and […]

  • 16. Holly Carmichael  |  May 6, 2007 at 7:01 am

    Hey folks, don’t forget to advertise on Craig’s List, it’s simple and it’s free!

    Holly Carmichael

    PS – Thanks for all the tips, keep ’em coming. 🙂

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